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What Is ROI in Marketing?

What Is ROI in Marketing?

Today we talk about ROI, or Return on Investment, an essential metric that will allow you to measure the performance of a digital marketing campaign. Keep reading to learn more! What Is Marketing ROI? a Definition Simply put, ROI in marketing is the return you get from investing in marketing. Marketing ROI, often abbreviated as…

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4 Easy Ways to Distribute Your Content

4 Easy Ways to Distribute Your Content

Creating great content is just the beginning of your marketing strategy. Knowing how to distribute it is equally crucial to your success. Social Media Good job! You have created content that makes you proud and reflects the voice of your brand. Now it’s time to promote it. Social media is the easiest and most cost-effective…

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Search Engine Marketing (SEM) is a key component of your digital marketing toolkit. Let’s take a closer look that this tool that has the potential to super-charge the growth of your small business.

What Is Search Engine Marketing (SEM)?

Search Engine Marketing (SEM) is a key component of your digital marketing toolkit. Let’s take a closer look that this tool that has the potential to super-charge the growth of your small business. What Is Search Engine Marketing? Let’s begin our journey with a term you may be familiar with. As you probably remember from…

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What Is a Landing Page?

What Is a Landing Page?

If you are dipping your toes in the waters of digital marketing, then “landing page” is one of the concepts you must make sure to master. What Is a Landing Page? First, let’s talk about the concept of “page” itself. When it comes to the internet, a page (or web page) is a collection of…

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