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10 Essential Terms to Understand SEO

10 Essential Terms to Understand SEO

Search Engine Optimization, or SEO, is one of the pillars of your digital marketing strategy. This is a fascinating field that has the potential to take sales and brand awareness to unsuspected levels. However, SEO can be confusing if you’re not familiar with some basic terms. If that’s your case, don’t worry: Today we bring…

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Why Are Keywords Important in Digital Marketing?

Why Are Keywords Important in Digital Marketing?

Digital marketing is becoming an increasingly complex discipline. Social media platforms are more important than ever, and each one of them is evolving in separate directions. But despite all these changes, one basic truth remains: Keywords are the cornerstone of your digital marketing strategy. What Are Keywords in Digital Marketing? Simply put, keywords are the…

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8 Essential Digital Marketing Terms

8 Essential Digital Marketing Terms

Digital marketing is an exciting field packed with opportunities to drive the growth of your business. However, digital marketing also has a language all its own that can be obscure for the uninitiated. That’s why we have rounded up 10 essential digital marketing terms you need to know. Blogging Blogging is writing a blog or…

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