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4 Reasons to Love Email Marketing

4 Reasons to Love Email Marketing

With social media platforms dominating the internet, you may be tempted to think of email marketing as a thing from the past. Actually, there’s nothing further from the truth. Facebook, the world’s largest social media platform has 2.7 billion monthly active users. Impressive, right? But do you know how many email users are there in…

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How to Write Your First Blog Post

How to Write Your First Blog Post

As we have mentioned previously, a blog is a great way to get started on content marketing. Additionally, if you have a business, a blog can also improve your website’s position on search engine listings, attracting clients, and driving sales. All this sounds great, of course. But what to do if you have never written…

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What Are KPIs in Marketing?

What Are KPIs in Marketing?

Marketing is a vast field with many intricacies, but if there’s just one marketing concept every business owner should understand, that’s probably KPI. Read on to discover what this acronym stands for and the important role it plays in every marketing campaign regardless of its size or scope.  What Are KPIs in Marketing? KPI stands…

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4 Characteristics of a great Logo

The 4 Qualities of a Great Logo

One could make the case that logos are the basic component of branding. They capture the essence of a brand and communicate it with ease and immediacy. But what are the qualities of a great logo? There are four characteristics to keep in mind. Recognizable You may not know Milton Glaser by name, but odds…

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4 Marketing Ideas You Can Start Using Today

4 Marketing Ideas You Can Start Using Today

No doubt, marketing is becoming more specialized and complex. However, there are many effective and simple marketing ideas anybody can put into practice. From the evergreen magic of business cards to the power of kindness, these are some marketing ideas you can start applying today to boost brand recognition and increase sales. Create a “Persona”…

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