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Daily Archives: February 18, 2022

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Photo of man drawing beside screen that reads "Brand" illustrates blog: "What Is a Brand Story (and Why It Matters)?"

What Is a Brand Story (and Why It Matters)?

UncategorizedBy UNIKO Media GroupFebruary 18, 2022

Just like people, all brands have a story to tell. In this post, we take a deep dive into brand stories — what they are, why they matter, and what an actual (and wildly successful) brand story looks like.  What Is a Brand Story (and Why It Matters)? Simply put, a brand story is the…

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