Image of person writing on laptop and notebook illustrates blog: Writing a Blog? Use This Checklist

Writing a Blog? Use This Checklist

If you are planning to write a blog, don’t hit “publish” just yet. Before you do, take a look at this checklist to ensure that your content is optimized to succeed online. A Simple (and Effective) Blogging Checklist 1. Identify your keywords The first step is to identify the words you want to optimize your…

4 Characteristics of a great Logo

The 4 Qualities of a Great Logo

One could make the case that logos are the basic component of branding. They capture the essence of a brand and communicate it with ease and immediacy. But what are the qualities of a great logo? There are four characteristics to keep in mind. Recognizable You may not know Milton Glaser by name, but odds…