If you are planning to write a blog, don’t hit “publish” just yet. Before you do, take a look at this checklist to ensure that your content is optimized to succeed online.
A Simple (and Effective) Blogging Checklist
1. Identify your keywords
The first step is to identify the words you want to optimize your content for. Free tools such as Answer the Public or the AHREFS keyword generator will help you find the keywords that generate more traffic according to the topics you want to write about.
2. Use a compelling headline that includes your main keyword
Your headline must achieve to goals: on one hand, it must entice users to read your post. On the other hand, it must make it easy for Google to understand what your content is about. That’s why it’s extremely important to use your main keyword in the headline.
3. Add a photo
Photos make for richer posts, which is one of the aspects that search engines take into account when ranking your content.
By the way, don’t forget to add alternative text with your main keyword to all your images. This creates a better experience for visually impaired users and gives search engines more context about your content.
4. Add internal and external links
The “inter” part of the term “internet” suggests interconnection, and that’s what the internet is all about.
In order to be effective, your content must be linked to other content both within and outside your website. Link relevant pages from your site and point to other websites that your readers may find useful to validate or complement your content.
5. Use subheadings
Subheadings help readers identify the information they need more easily. At the same time, they provide search engines with a fuller, more precise picture of the topics covered in your blog.
6. Use meta descriptions
While the jury is out about the actual impact of meta descriptions, there’s a very compelling reason to use them: this is the text that search engines display with your content, so you want to ensure that it’s relevant, compelling, and includes your main keyword.
Even though you may think you are ready to post, it’s always a good idea to set aside some time for proofreading.
While typos and wobbly grammar don’t affect your SEO directly, high-quality content is a basic component of the outstanding experience you want current and potential customers to associate with your brand.
More Digital Marketing Tips and Resources
If you are interested in learning more about digital marketing, here are some previous posts you may find interesting:
- What is ROI in marketing?
- What is Search Engine Marketing (SEM)?
- Using the four P’s of marketing to grow your small business
- The basic dos and don’ts of digital marketing
- 10 essential terms to understand SEO
Contact the Experts in Digital Marketing!
Looking for more great digital marketing ideas? Our experts at Uniko Biz Solutions will help you find the right marketing mix to connect with your audience and achieve the goals you have set for your business.