Search Engine Optimization, or SEO, is one of the pillars of your digital marketing strategy. This is a fascinating field that has the potential to take sales and brand awareness to unsuspected levels. However, SEO can be confusing if you’re not familiar with some basic terms. If that’s your case, don’t worry: Today we bring you 10 essential terms to understand SEO.
Generally speaking, an algorithm is a set of instructions that a computer needs to complete a task. In the context of SEO, an algorithm is the computer program that a search engine uses to rank pages and determine how they appear on search results.
Also called alt attribute, this piece of HTML code provides information about the content of an image used on a website. This is extremely helpful for users who are blind or visually impaired. Additionally, alt text helps search engines understand the type of image being displayed.
The sum of factors that a search engine algorithm uses to determine the importance of a website. There are two main elements of authority:
- Content: The elements that comprise your website (text, images, videos, etc.) must answer relevant questions.
- Links: links from other pages pointing to your website (backlinks) are considered a sign that you are an authoritative source in your field.
An online journal usually displayed in inverse chronological order so that the most recent entries appear first. A blog is essential to drive more traffic to your website and improve its position in search engine results.
Click-Through Rate (CTR)
The number of users who click on an organic search result. CTR is calculated dividing the number of clicks by the number of impressions (the times users see your website on search engine results) and then multiplying by 100.
Hypertext Markup Language (HTML)
This is the language used to create websites. HTML describes the structure of a page, making it easier for search engines to identify the most relevant parts of your content.
Terms or phrases that reflect what your content is about. SEO experts optimize the content of a website by matching the keywords that appear on the website to the terms people would type into a search engine to find that type of content.
The results that appear “naturally” on search engine results pages. Organic results are opposed to paid results, where companies or brands pay search engines to be displayed prominently in relevant searches.
A web tool that allows people to search for content on the internet using keywords. Google is the world’s most popular and authoritative search engine by far.
Search Engine Results Page (SERP)
The pages that search engines (such as Google, Yahoo, or Bing) show in response to user’s queries. SERPs have evolved over time and in addition to organic search results they may include other elements, for example:
- Paid results
- Featured snippets
- Answer boxes
- Shopping results
Make the most of SEO with the help of our experts at Uniko Biz Solutions. Contact us today by email (firstname.lastname@example.org), telephone (888-698-6456), or social media (Facebook, Twitter) to learn more about our multi-channel digital marketing services.