To a small business looking to compete online, the internet often feels like a daunting ocean filled with bigger ships that have more resources and manpower. How to beat them? Long tail keywords are the answer. What Is the Long Tail? You may already be familiar with the concept of “Long tail.” The term was…
Grammar and spelling are important. Parents and teachers hammer this idea home since we begin attending school. But does grammar affect the way your website ranks on search engines? How Search Engines Work Before we proceed to answer the question in the title, we have to take a look into how search engines work. As…
Search Engine Optimization, or SEO, is one of the most effective ways to grow the online presence of your business. Here’s everything you need to know about the difference between the two main types of SEO, on-page SEO and off-page SEO, and how to use both types of optimization to boost the traffic to your…
Search Engine Optimization, or SEO, is one of the pillars of your digital marketing strategy. This is a fascinating field that has the potential to take sales and brand awareness to unsuspected levels. However, SEO can be confusing if you’re not familiar with some basic terms. If that’s your case, don’t worry: Today we bring…
If you are interested in marketing or online communications, you may be familiar with the acronym SEO. But what does SEO mean and how can it help you build your business? Read on to discover the amazing potential of this marketing tool. First things first: Let’s begin by defining the meaning of SEO. This acronym…
