Grammar and spelling are important. Parents and teachers hammer this idea home since we begin attending school. But does grammar affect the way your website ranks on search engines?
How Search Engines Work
Before we proceed to answer the question in the title, we have to take a look into how search engines work.
As you may know already, search engines are the websites we turn to when we need to find something on the internet.
Google is the most popular search engine, accounting for an 87% market share of search engines worldwide.
Search engines like Google are constantly “crawling” the internet. This means that they read and index all publicly available web pages using software known as web crawlers.
Does Bad Grammar Affect the Way My Website Ranks on Search Engines?
Now we can get to our main question: does grammar have an impact on Search Engine Optimization (SEO)?
The answer is “yes” and “no” and the same time.
Grammar doesn’t directly impact your search engine rankings because, at least in the case of Google, crawlers look for other factors to determine the quality of the content of your website.
Note, however, that Bing (which accounts for a 5.56% share of the worldwide search engine market) has said in the past that they do take grammar into account when ranking websites.
The Case for Good Grammar and Spelling
With that being said, there are many good reasons to pay close attention to grammar and spelling on your website.
First off, high-quality writing is part of the user experience and a great user experience often translates into greater search engine visibility.
Imagine, for example, landing on a website riddled with typos and wobbly grammar. Chances are that you would leave that website as soon as possible.
Now, bounce rate, or the number of people who open your website just to return immediately to the search results page, is one of the parameters that Google measures for their rankings. That’s why you have to make every effort to ensure that people who visit your website stay for as long as possible—including taking care of grammar and spelling.
Finally, the fact that Google doesn’t take grammar into account to rank websites now doesn’t mean that it won’t in the future. Every aspect of your website should be built to last and withstand any change in search engine algorithms.
More Digital Marketing Tips and Resources
If you are interested in learning more about digital marketing, here are some previous posts you may find interesting:
- What is ROI in marketing?
- What is Search Engine Marketing (SEM)?
- Using the four P’s of marketing to grow your small business
- The basic dos and don’ts of digital marketing
- 10 essential terms to understand SEO
Contact the Experts in Digital Marketing!
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