Digital marketing is an ever-evolving field where new opportunities arise almost every day. Staying up to date with all these innovations can be challenging, but don’t worry: here are five books that will help you understand the future of digital marketing.
The Imagination Machine, by Martin Reeves and Jack Fuller
While imagination is always important, it becomes crucial if you are in the marketing industry. In the Imagination Machine, Reeves, a business consultant, and Fuller, a neuroscience expert, distill ideas from management, psychology, computer science, and philosophy into a complete creative method that can be replicated as often as necessary.
Think Again, by Adam Grant
In Think Again, one of the most celebrated books of 2021, Grant highlights the importance of two skills that are often overlooked: rethinking and relearning. In a world that moves with digital speed, dogmas (and egos) are burdens that may put you behind the curve — and behind your competitors as well.
2030, by Mauro F. Guillen
Guillen, a Spanish-American sociologist and political economist, offers his view of the world in 10 years. A world where there are more grandparents than grandchildren and more robots than workers. A world where more global wealth is owned by women than by men and where the global economy is driven by non-western consumers for the first time in history. All these trends will definitely impact marketing. Reading 2030 is a good way to get ready for them.
Building for Everyone, by Annie Jean-Baptiste
Even if experts like Guillen may get some details wrong, one thing is for sure: the future will be inclusive. In fact, Inclusivity and consumer-centered design are already key factors in determining the success of a product. In Building for Everyone, Annie Jean-Baptiste, head of product inclusion & equity and Google shares for the first time inclusive design processes used by the tech giant — it doesn’t get more cutting edge than that.
The Truth Machine, by Michael J. Casey and Paul Vigna
You may have noticed that everyone is talking about NFTs and cryptocurrencies. What’s that all about? The technology underlying these two trends is the blockchain, which some say is destined to become one of the cornerstones of Web 3.0, the third version of the internet. In The Truth Machine, Michael J. Casey and Paul Vigna explain what is the blockchain and why it has the potential to change the world as we understand it.
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