Search Engine Optimization, or SEO, is one of the most effective ways to grow the online presence of your business. Here’s everything you need to know about the difference between the two main types of SEO, on-page SEO and off-page SEO, and how to use both types of optimization to boost the traffic to your website.
The term technical on-page SEO refers to the process of improving your website so that it ranks higher on search results. In short, these are under-the-hood optimizations to the structure and content of your website.
Some examples of best practices in technical SEO include:
- Creating an XML sitemap
- Eliminating dead links
- Steering clear of duplicate content
- Implementing HTTPS
- Having structured data
These are the actions you take away from your website to improve its ranking on search engines. This is important because many of the factors that impact the position of your website on search results occur outside your website.
Some examples of off-page SEO include:
- Building backlinks
- Guest blogging
- Social media marketing
- Influencer marketing
The Difference Between On-page SEO and Off-Page SEO
All in all, the difference between on-page SEO and off-page SEO is quite straightforward.
On-page SEO happens within your website; off-page SEO takes place away from your website and has link-building at its core.
Both types of SEO are crucial to the success of your website, so it’s important to partner with a digital marketing agency that masters both aspects of Search Engine Optimization.
More Digital Marketing Resources for Small Businesses
If you are interested in learning more about digital marketing, here are some previous posts you may find interesting:
- What is Search Engine Marketing (SEM)?
- Using the four P’s of marketing to grow your small business
- The basic dos and don’ts of digital marketing
- 10 essential terms to understand SEO
- 5 Digital marketing trends to watch in 2021
Contact the Experts in Digital Marketing!
Looking for more great digital marketing ideas? Our experts at Uniko Biz Solutions will help you find the right marketing mix to connect with your audience and achieve the goals you have set for your business.