Creating great content is just the beginning of your marketing strategy. Knowing how to distribute it is equally crucial to your success.
Good job! You have created content that makes you proud and reflects the voice of your brand. Now it’s time to promote it. Social media is the easiest and most cost-effective way of promoting your content. With social media, distributing your content is as easy as pasting a link to your blog, website, or video and hitting “post.” However, in this case your reach will be limited by your number of followers, so let’s take a look at other ways to reach your audience.
As we mentioned in a previous post, email marketing ticks all the boxes to be the darling of any small business. Email marketing is convenient, low-cost and, above all, effective. This is a content distribution alternative you should consider if you already have a robust database of client emails. If you don’t have this type of database yet, start building one today. The rewards are well worth the effort.
Bring Your Content to the Attention of Industry Leaders
Sometimes an extremely targeted effort delivers better results than a more scattered approach. If you have created content that really adds value and perspective, consider sending it to the leaders in your industry. A comment, a like, or a retweet from an authority in your field may be worth thousands of impressions and interactions that will bolster your online clout beyond your wildest dreams.
As mentioned earlier, relying only on the organic reach of your social media channels works only if you have a substantial number of followers. In all other cases, you may consider using paid advertising to boost your content distribution strategy. Here you have two basic alternatives. The first one is to pay the social media platforms of your choice to show your content to audiences that may be interested in it. The other alternative is to use Search Engine Marketing, which involves paying a search engine (usually Google) to show your content in a prominent place when users make a relevant search.
More Digital Marketing Ideas for Small Businesses
If you are interested in learning more about digital marketing, here are some previous posts you may find interesting:
- What is Search Engine Marketing (SEM)?
- Using the four P’s of marketing to grow your small business
- The basic dos and don’ts of digital marketing
- 10 essential terms to understand SEO
- 5 Digital marketing trends to watch in 2021
Contact the Experts in Digital Marketing!
Looking for more great digital marketing ideas? Our experts at Uniko Biz Solutions will help you find the right marketing mix to connect with your audience and achieve the goals you have set for your business.