Content marketing is an integral part of the success of any company. However, if you are not an expert, creating or evaluating a content marketing strategy can feel daunting. In this blog post, we outline seven content marketing tips to help you thrive in today’s marketing landscape. 1. Fulfill a need When your content fulfills…
Doing business nowadays means having a website. And while you don’t have to be an expert in Search Engine Optimization (SEO), understanding some basic concepts will help you get a better grasp of how your website works. This quick guide will help you do just that. Search Engine Before getting into the details, we have…
If you are new to creating content for your website or social media, coming up with new ideas may feel boring or difficult. If that’s the case, keep reading to find three entertaining strategies to keep your content strategy fresh and engaging. Pay Attention to Your Own Reactions Online When you create digital content, it’s…
Deciding what type of content to create to market your small business can be challenging. But don’t worry: three simple questions take the hassle (and the guessing) out of content creation. For Whom? Begin by asking yourself for whom are you creating content. For example, you are a B2B business your audience will be other…
If you are planning to write a blog, don’t hit “publish” just yet. Before you do, take a look at this checklist to ensure that your content is optimized to succeed online. A Simple (and Effective) Blogging Checklist 1. Identify your keywords The first step is to identify the words you want to optimize your…
Scratching your head looking for the right type of content for your website and social media? No worries—we’ve got you covered. Here are four types of content your audience will love. How To’s If you want to create interesting content for your website, the best strategy is to leverage your expertise. After all, no one…
Creating great content is just the beginning of your marketing strategy. Knowing how to distribute it is equally crucial to your success. Social Media Good job! You have created content that makes you proud and reflects the voice of your brand. Now it’s time to promote it. Social media is the easiest and most cost-effective…
If are a business owner, you probably understand that content marketing is an important concept. However, you may also believe that you can’t afford this type of strategy. Nothing further from the truth. Today we’ll show you four content marketing ideas any small business can implement. Share Your Expertise Regardless of your type of business,…
Digital marketing is an exciting field packed with opportunities to drive the growth of your business. However, digital marketing also has a language all its own that can be obscure for the uninitiated. That’s why we have rounded up 10 essential digital marketing terms you need to know. Blogging Blogging is writing a blog or…
You may have heard the term “content marketing” thrown around a lot to describe some of the most recent trends in marketing. Unlike other similar terms, this concept is more than a buzzword. This form of marketing has solid foundations and an almost illimited potential for future development. So, What Is Content Marketing? First things…
