If you are new to creating content for your website or social media, coming up with new ideas may feel boring or difficult. If that’s the case, keep reading to find three entertaining strategies to keep your content strategy fresh and engaging.
Pay Attention to Your Own Reactions Online
When you create digital content, it’s easy to forget that you are trying to connect with people just like you.
Sure, numbers, metrics, and charts are part of the game. But at the end of the day, your content will be successful only if it can grab the attention of human readers.
As you navigate the internet or come across an interesting piece of content, pay attention to your own reactions. What stopped you in your tracks? What made you click on a link? Take note of those insights, and then apply them to your own content.
Use Conversations to Your Advantage
Conversations are another good source of content ideas.
Some people find it exhausting to come up with content concepts on their own and prefer to kick around ideas with a friend. Not only is this valid, but it’s a tried and true strategy—just think of Lennon and McCartney!
Remember: you want to engage with people, and when it comes to engagement, it doesn’t get more personal than conversations.
When a friend brings up a topic in a way that makes your ears perk up, take note of that and figure out ways to incorporate it into your content strategy.
Take Notes Everywhere
Talking about taking notes: do it.
Some of history’s first “content creators”, artists and writers in particular, understand the power of taking notes and carry pocket notepads everywhere to jot down ideas whenever inspiration strikes.
Probably you have noticed that sitting down trying to think up content ideas seems to slow down the creative juices. On the contrary, doing something else, such as doing the dishes, or going out for a run, relaxes your mind and before you know it, ideas are popping up out of nowhere.
All you have to do is to be ready to catch those nuggets of inspiration. A pocket notepad or a note-taking app help you do just that.
More Digital Marketing Tips and Resources
If you are interested in learning more about digital marketing, here are some previous posts you may find interesting:
- Using long tail keywords to promote your business
- How to create a content strategy for your small business
- Does bad grammar affect the way my website ranks on search engines?
- What is ROI in marketing?
Contact the Experts in Digital Marketing!
Interested in using blogging to promote your business? The experts at Uniko Biz Solutions are here to take your online marketing strategy to the next level.
Let’s work together! Contact us today by email (firstname.lastname@example.org), telephone (888-698-6456), or Facebook for a free consultation or to learn more about our multi-channel marketing services.