If you are starting a blog for your website, here are two rookie mistakes you should avoid to take full advantage of this powerful digital marketing tool.
Don’t Write Walls of Text
If you have decided to start a blog, chances are good that you enjoy writing and reading.
However, it’s no secret that a lot of people don’t feel the same way.
In most cases, people are more likely to read your blog if you keep paragraphs short and to the point. As a general rule, try to stick to this rule: one idea, one paragraph.
Cramming too many ideas into long-running paragraphs results in big blocks of words called “walls of text”: they are uninviting and give readers the impression that your blog is more complicated than it actually is.
Make Sure to Assign the Right HTML Tags to Your Headings and Subheadings
As you may already know, the word HTML stands for HyperText Markup Language.
HTML is essentially a programming language underlying most web pages, including blogs.
Now, while HTML has tons of useful features, one of them is particularly important because people writing their first blogs (and even some intermediate bloggers) tend to overlook it.
One of the many functions of HTML is that it allows search engines to figure out the structure of your blog.
HTML does this through heading tags or small pieces of code that assign different formatting to the headings of your blog.
For example, the tag <H1> is for the title of your blog. The tag <H2> is for subheadings, and <H3> is for the subheadings that come under <H2>, and so forth.
This example will help you understand how everything works behind the scenes.
<H1> How to write a blog </H1>
Today, we'll learn how to write a blog
<H2> Getting started </H2>
Here's what you need to do to start blogging.
<H3> Finding topics </H3>
First, let's look at similar blogs and industry publications looking for topics and ideas.
<H3>Choosing a platform</H3>
Now that you have topics, the second thing you need to start blogging is to determine which platform to use.
Chances are that you won’t be adding the tags manually. Instead, the Content Management System (CMS) of your choice will create the tags automatically in the places you select. Just make sure that the tags are applied correctly where they are supposed to go, and you’ll be one step ahead of many of your less-prepared competitors.
More Digital Marketing Tips and Resources
If you are interested in learning more about digital marketing, here are some previous posts you may find interesting:
- Using long tail keywords to promote your business
- How to create a content strategy for your small business
- Does bad grammar affect the way my website ranks on search engines?
- What is ROI in marketing?
- What is Search Engine Marketing (SEM)?
Contact the Experts in Digital Marketing!
Interested in using blogging to promote your business? The experts at Uniko Biz Solutions are here to take your online marketing strategy to the next level.