With new apps and platforms cropping up seemingly every day, it’s easy to overlook the importance of blogs. From improving your SEO rankings to establishing yourself as an authority in your field, here’s why you shouldn’t sleep on this tried-and-tested digital marketing solution.
Improve Your SEO Rankings
One of the most obvious reasons why you should start blogging today is that adding a blog to your website can do wonders for your SEO rankings.
SEO stands for Search Engine Optimization and refers to how visible your business is on search engines such as Google or Bing.
Suppose, for example, that you sell coffee mugs. What would happen if your website ranked first on Google when people search for the term “coffee mugs”? Chances are good that your sales would skyrocket overnight!
Establish Yourself as an Authority in Your Field
In addition to improving your position on search engines, a blog also helps establish yourself (or your business) as an authority in your field.
Being able to write extensively about a topic, shows that you understand it in detail. This friendly display of expertise builds the type of trust that turns leads into customers and helps grow your bottom line.
Grow Your Brand
A blog is also a great way to build your brand.
Here, “brand” means more than your logo and your slogan. In a more general sense, branding means giving a meaning to your organization: this is the secret to creating rapport with your audience in a way that transcends the relationship between a business and its customers.
What does your brand stand for? What are the values associated with it? A blog offers the chance to explore all these topics.
Lay the Groundwork for Even More Content
Finally, a blog is a motherlode of content you can spin off into other platforms.
For example, a catchy phrase in a blog post can become a tweet, and an insightful piece of data can be turned into a chart you can post on Facebook.
Your blog is a low-cost incubator of ideas—a reliable engine that keeps your content strategy moving forward.
More Digital Marketing Tips and Resources
If you are interested in learning more about digital marketing, here are some previous posts you may find interesting:
- Using long tail keywords to promote your business
- How to create a content strategy for your small business
- Does bad grammar affect the way my website ranks on search engines?
- What is ROI in marketing?
- What is Search Engine Marketing (SEM)?
Contact the Experts in Digital Marketing!
Interested in using blogging to promote your business? The experts at Uniko Biz Solutions are here to take your online marketing strategy to the next level.