You may have heard the term “content marketing” thrown around a lot to describe some of the most recent trends in marketing.
Unlike other similar terms, this concept is more than a buzzword. This form of marketing has solid foundations and an almost illimited potential for future development.
So, What Is Content Marketing?
First things first: What is content marketing? This is a marketing approach centered around creating valuable content that users feel compelled to share and interact with.
With a marketing strategy focused on content, you don’t pitch the qualities of your product (the conventional marketing approach). Instead, you create content that your potential clients find useful because it solves their needs.
As you can see, this way to do marketing fits the social media environment like a glove. Social media is driven by engagement, and nothing engages potential customers like content they find relevant, surprising, or useful.
A New Term for an Old (and Effective) Concept
“Content” is a broad term, and that’s another way in which this marketing approach is great for the digital era. Content can take any form, from an article to a video or an infographic, and everything in between. If it creates engagement and inspires the need to share it, then it’s content marketing!
While this is a recent coinage (according to this graph the term entered common use in 2005, approximately), the idea at its core is as old as advertising itself. For example, some consider Benjamin Franklin’s Poor Richard’s Almanack the work of a great content marketer, since the aim was to promote Franklin’s printing business!
Content Marketing Tips
The most important brands in the world are using this marketing approach to promote their products and services. Follow these guidelines if you want to apply it as well:
- Make a plan: Having a calendar and a content strategy is essential. Establish what you want to say and when you want to say it, taking into consideration relevant dates such as holidays or corporate anniversaries.
- Take a look at what you have: Maybe there is some content you can repurpose to get started. You can turn a slide into a graphic you can share on twitter, or if you have a blog, you can use separate entries to assemble a guide.
- Start a blog: Talking about blogs, writing one is a great way to launch your content marketing strategy. Not only are blogs a great way to share useful information, they help you generate ideas you can use to create even more content!
Our experts at Uniko Biz Solutions can help you find the right marketing approach to drive the growth of your business.
Whether it’s a content strategy, public relations, concierge services, or a combination of different approaches, our Multi-Channel Marketing services will ensure that you reach your target audience with a message that sells.