4 Reasons to Love Email Marketing

4 Reasons to Love Email Marketing

With social media platforms dominating the internet, you may be tempted to think of email marketing as a thing from the past. Actually, there’s nothing further from the truth. Facebook, the world’s largest social media platform has 2.7 billion monthly active users. Impressive, right? But do you know how many email users are there in…

4 Characteristics of a great Logo

The 4 Qualities of a Great Logo

One could make the case that logos are the basic component of branding. They capture the essence of a brand and communicate it with ease and immediacy. But what are the qualities of a great logo? There are four characteristics to keep in mind. Recognizable You may not know Milton Glaser by name, but odds…

What is content marketing?

What Is Content Marketing?

You may have heard the term “content marketing” thrown around a lot to describe some of the most recent trends in marketing. Unlike other similar terms, this concept is more than a buzzword. This form of marketing has solid foundations and an almost illimited potential for future development. So, What Is Content Marketing? First things…