While social media may seem simple, the truth is that every detail matters. Last week we showed you the best times to post on social media. Today, we’d like to talk about another crucial aspect: writing effective social media copy.
1. Use Relevant Keywords
In a previous post, we talked about how Search Engine Optimization (SEO) can help your website gain visibility by using keywords that let search engines know that your content is relevant.
However, SEO doesn’t apply only to websites. Adopting an SEO mindset can help you write more effective social media copy.
To write optimized content for social media, follow these steps:
- Think about what keywords people would use when searching for your content
- If you have trouble coming up with keywords, use a keyword generator tool (we like this one by Ahrefs)
- Make sure to incorporate those keywords into your copy
- Test your copy by searching your keywords on the platform you’re using and see if your content comes up
2. Think Visually
Visuals play a key role in Social Media. Your copy is also an important part of the equation, but in order for your content to be successful, both parts must interact and support each other.
Keep in mind that when you post on social media you are competing with everyone from casual users to big-name brands with hefty budgets to promote their content.
In this competitive landscape, you have to use every tool at your disposal to stand out, and this includes using pictures, infographics, videos, and emojis.
Use emotional copy to elevate the visual component of your posts. The best strategy is inviting users to imagine themselves in the situations shown in the pictures. For example, consider these posts taken from Twitter:
Sometimes you need a SNICKERS that much. pic.twitter.com/A1G6scqPIc
— SNICKERS (@SNICKERS) September 23, 2020
— Tide (@tide) May 13, 2020
— L’Oréal Paris USA (@LOrealParisUSA) September 18, 2020
3. Use Hashtags
Hashtags are almost synonymous with social media. They were used on Twitter for the first time in 2007 and became popular almost instantly. Now all social media platforms have adopted them as a simple way to make content more searchable.
As useful as they are, you should use hashtags carefully. Three or four should be enough to help your audience find your content. Using more than that may clutter your copy and make it difficult to read.
Also, think twice before using hashtags in the body of the copy #LikeThis, as using them this way hinders the readability of the text. In most cases, it’s preferable to put your hashtags together at the end of the post.
Contact the Social Media Experts at Uniko Biz Solutions
From effective social media copy to strategies that drive sales, our marketing experts at Uniko Biz Solutions will help you leverage the power of social media to grow your business.