With social media platforms dominating the internet, you may be tempted to think of email marketing as a thing from the past. Actually, there’s nothing further from the truth.
Facebook, the world’s largest social media platform has 2.7 billion monthly active users. Impressive, right? But do you know how many email users are there in the world? 3.9 billion as of 2019 and that figure is projected to grow to 4.48 billion by 2024.
We know it: These are different platforms that work in vastly different ways. But that doesn’t change the fact that email marketing is still an effective option to generate leads, drive sales, and foster brand recognition. In fact, there are four very compelling reasons to love email marketing.
Email Marketing Offers Great Return on Investment (ROI)
One of the main reasons to love this type of marketing is its great Return on Investment (ROI). This metric is basically the comparison between the amount of money you spend on a marketing project and the revenue you gain from it. A 2019 study shows that email marketing offers an outstanding ROI: for every $1 spent you can expect an average return of $42—in fact, email marketing has a reputation as one of the digital marketing channels with the highest ROI.
Most digital marketing channels offer a limited array of options to customize your content. With email marketing, on the other hand, you get several tools to personalize your content. For example, you can divide your audience into lists to send out targeted messages that increase a campaign’s response rate.
Emails also offer the advantage of being easily opened on all types of devices. Whether it’s a laptop or the latest smartphone, you can rest assured that your emails will be displayed the way you intended.
Increase Traffic to Your Website
We previously showed you how to write your first blog post and talked about how blogging can strengthen the position of your website. As we mentioned then, the beauty of blogging is that it can be seamlessly combined with other marketing strategies, including emails. For example, according to a 2020 survey by the Content Marketing Institute, 87 percent of B2B marketing professionals use email to disseminate their content.
You Own Your Content and Contact List
Last but not least, unlike what happens with social media, with emails you own your content and your contact list. Remember that, although most people would prefer to turn a blind eye to this fact, social media platforms usually own the content you publish. With email marketing, the content is always 100 percent yours.
Also, just imagine this scenario: what would happen if for any reason (a technical malfunction, a hacking incident, or other) you lost all your social media contacts? That would leave you without a fundamental element of your digital marketing strategy.
And while this type of incident is unlikely to happen, building redundancy with a robust email contact list is a smart way to create an independent, more resilient channel to reach your customer base.
Interested in reaping the benefits of email marketing? Contact today (firstname.lastname@example.org, (888) 698 6456) our experts at Uniko Biz Solutions to design an email marketing campaign that connects with your audience.