As we have mentioned previously, a blog is a great way to get started on content marketing. Additionally, if you have a business, a blog can also improve your website’s position on search engine listings, attracting clients, and driving sales.
All this sounds great, of course. But what to do if you have never written a blog? Easy: just follow these 6 steps.
Pick a topic for Your Blog
The first thing to do is to pick a topic for your blog. In other words, what are you going to write about? For example, if you have a business, odds are that you will be talking about your industry, commenting on trade news, or sharing your unique experience as an owner. Whatever topic you choose, make sure to define it clearly before you start your blog.
Develop a “Bank of Ideas”
Take the time to jot down some ideas you want to write about on your blog. Maybe you won’t use them all, but that’s beside the point; what matters is that having this “bank of ideas” will help you write regularly. Knowing that you don’t have to struggle to find something original to say heads off any potential case of “writer’s block.”
Ten ideas are enough to get you started. Then keep adding ideas to your bank so you never have to waste time finding inspiration.
Choose a CMS
CMS stands for Content Manager System, and is the platform you will be using to publish your blog online. Even if this is a technical term, in most cases there’s nothing complicated about a CMS. If you know how to write and send an email, odds are that you won’t have a problem understanding the more user-friendly CMS. Two of the most popular are WordPress and Blogger, and both are very easy to use.
Great! By now you have a well-defined topic, a bank of ideas, and a platform to publish your blog. Now it’s time to roll up your sleeves and start writing. We know that this is easier said than done, so here are some tips you may find useful:
- Write regularly: That’s why having a “bank of ideas” is important
- Establish a writing routine: Choose a specific time and place to write
- Simpler is better: Keep your writing clear and straightforward
- Be patient with yourself: Understand that your writing won’t be perfect from the get go, and that’s OK
- Take advantage of technology: Online grammar checkers like Grammarly are useful to eliminate typos and other mistakes
Enrich Your Posts
The internet is a fast-paced medium, so you have to use every tool at your disposal to grab the attention of your readers. This means enriching your blog with additional content that supports your writing. The resources you can use may include:
- Embedded social media posts
Adding content to your blog is very easy nowadays. Just one word of caution: whatever content you choose, make sure it can be used without infringing any copyright laws.
Promote Your Blog
After writing your blog and enriching it with multimedia content, the next step is to promote it. The easier way of doing this is by using social media. Publish a link to your blog on your Facebook and Twitter accounts and invite people to read and “like” your posts. All social media platforms offer paid options you can use to reach even more readers and grow your customer base. You can do this yourself, or with the assistance of a dependable digital marketing company.
From content creation to promotion, at Uniko Biz we’ll help you unleash the power of digital marketing to grow your customer base and increase sales.