You may think of social media as a spontaneous medium where people share their thoughts as they happen. This may be true for average users, but if you have a business or if you want to amplify your message, then there’s one important question you should ask: What is the best time to post on social media?
If you don’t know the answer, don’t worry. Read on and discover how to make the most of your social media interactions.
First, a General Guideline
There are many social media platforms, each with different algorithms that determine what content users get to see. This means that our basic question has several answers, and we’ll break them down in a minute.
If what you want is a general rule, a study by Hootsuite, a popular social media management platform, shows that the best time to post content on social media regardless of the platform is between 9 and 12 a.m., during the first days of the week (Monday through Wednesday).
With that said, remember that this is only a general guideline and that the more customized your approach, the better results you will get.
The Best Time to Post Content on Facebook
With over 2.7 billion monthly active users, Facebook is the largest social media platform, so you want to make sure to take advantage of its full potential.
According to Hootsuite, the best time to post on Facebook for business-to-business (B2B) brands is between 9 a.m. and 2 p.m. EST on Tuesday, Wednesday, or Thursday. For business-to-consumer (B2C) brands, on the other hand, the best time is 12 p.m. EST on Monday, Tuesday, or Wednesday.
Sprout Social, another social media management platform, conducted a similar study and found that the best time to generate global engagement on Facebook is Wednesday between 11 a.m. and 1-2 p.m.
The Best Time to Post Content on Twitter
Twitter is a microblogging platform where users post brief messages of up to 280 characters. With over 330 million active monthly users, this is another platform that you should include in your social media strategy.
According to Hootsuite, the best time to post content on Twitter is between 9 a.m. and 4 p.m. EST on Monday or Thursday for B2B brands, and between 12 p.m. or 1 p.m. EST from Monday to Wednesday for B2C brands.
Sprout Social, on the other hand, found that the best moment to post on Twitter is Wednesday and Friday at 9 a.m.
The Best Time to Post Content of Instagram
Instagram is an image-based social media platform focused on lifestyle, and with one billion monthly active users is a force to be reckoned with in the social media landscape.
The Sprout Social study shows that the best times to post on this platform are Wednesday at 11 a.m. and Friday from 10 a.m.–11 a.m., while Hootsuite’s analysis of their own posts reveals that the ideal times were 12 p.m. to 1 p.m. EST, Monday to Friday.
The Best Time to Post Content on LinkedIn
LinkedIn is a niche social media platform that focuses on professional networking, a characteristic that makes it the natural choice for B2B brands.
Not surprisingly, the ideal times to post content on LinkedIn fall within office hours. According to Sprout Social that would be Wednesday from 8–10 a.m. and noon, Thursday at 9 a.m. and 1–2 p.m., and Friday at 9 a.m.
According to Hootsuite, who arrived at this result by analyzing the data of their own posts, the best times to post content on Linked In is 7:45 a.m., 10:45 a.m., 12:45 p.m., and 5:45 p.m. EST on Wednesday or Tuesday (for B2B brands), or on Wednesday and Wednesday (for B2C brands).
Our experts at Uniko Biz Solutions will help you create a social media strategy that allows you to reach your audience with a message that sells and drives conversions.