Your website is your storefront and calling card on the internet. If you don’t have a website for your business yet, this is the right time to take the leap. Of course, if you have no experience with web design, the task may seem daunting, but don’t worry: we’ve got you covered with these web design tips for small business owners.
Keep It Simple
Don’t try to reinvent the wheel. Rather, keep things simple. Make sure to include the sections that people have come to expect when they visit a website:
- About Us
- Meet the team
- Contact us
You can add more pages depending on the nature of your business, but odds are that the core of your website will look like the above scheme.
Research Your Competition
Do your homework and take a look at the websites of your competitors. You don’t have to be a marketing pro to do a basic analysis of their design and content. Just ask yourself some common-sense questions. What keywords are they using? What kind of layout do they seem to prefer? Are there any sections you may like to use? Pay close attention and use those insights to enrich your own website.
Use an Easy-to-Read Font
This may seem obvious, but it’s worth emphasizing: Choose an easy-to-read font for your website. There are thousands of fonts to choose from, but that doesn’t mean that you have to pick one that seems memorable or goofy.
Your font is not supposed to be attention-grabbing; it’s supposed to be clear so people can read your content effortlessly.
This is a basic but very important choice, so if you don’t trust your instincts, asking a design-savvy friend for advice may be a good idea.
Include Calls to Action
Again, getting the basics right goes a long way toward ensuring success. And calls to action are marketing at its most basic—and effective.
Make sure to include several calls to action throughout your website. They usually are presented as buttons that include short instructions such as “Buy now!”, “Learn more,” or “Schedule a consultation.”
Inviting people to do something makes your website more interactive and converts more visitors into customers.
Publish Quality Content
Finally, once your website is up and running, it’s important to update it constantly with quality content (blog entries, videos, pictures, etc.). By adding content often, you will improve the position of your website on search engine listings, attracting more potential clients.
Follow these guidelines to create your content
- Share your expertise with your audience
- Make it clear and engaging
- Use words related to your business and industry
- Commit to putting out content on a regular basis
Contact the Web Design Experts at Uniko Biz
From layout to content, our experts at Uniko Biz will assist you every step of the way with the creation of your website.