If you are interested in marketing or online communications, you may be familiar with the acronym SEO. But what does SEO mean and how can it help you build your business? Read on to discover the amazing potential of this marketing tool.
First things first: Let’s begin by defining the meaning of SEO. This acronym stands for “Search Engine Optimization.”
As you may know, search engines are websites you use to find other websites. Google and Yahoo are some popular examples of search engines, although the former dominates the market and is the bigger player by far.
SEO can be defined as a set of techniques used to ensure that the content of your website ranks as high as possible in search engine listings.
In short, SEO means making the content you publish more “search-engine friendly” so that more people can access what you publish online.
More visitors to your website mean more potential clients, so it’s easy to see how great SEO can be a gamechanger for your business.
An Example of Optimized vs. Non-Optimized Text
A practical example may help you gain a better understanding of what SEO is. Let’s assume that your name is Matt and you own a bookstore focused on literature. Since your favorite book is The Great Gatsby, you decide to call your bookstore The Great Mattsby. People visiting your website read this:
“At The Great Mattsby our goal is to help you experience the best adventures ever written. From Steinbeck’s Grapes of Wrath to Pynchon’s Gravity’s Rainbow, we have tales you’ll be turning over in your mind for a long time.”
The text is quirky and full of references that people who love literature will recognize. That’s all fine and well. The problem is that the writing is not optimized for search engines. How will Google know you have a bookstore if you don’t use the words “bookstore,” “literature,” or “books” even once?
A version or the same content written with SEO in mind may look like this:
“The Great Mattsby is the bookstore where you can find the best literature ever written. From Steinbeck’s Grapes of Wrath to Pynchon’s Gravity’s Rainbow, we have books you’ll be turning over in your mind for a long time.”
This version welcomes your clients with the same funny references but also lets Google know that you have a bookstore and that your bookstore focuses on literary works.
SEO Is More Than Writing
The above example is meant to give you only a general idea of the principles behind Search Engine Optimization. SEO is more than the way you write your content. It also includes the structure of the content and the technical aspects underlying your website.
As you can see, SEO is an important part of your marketing strategy. After all, making sure that your potential clients can find you is the first step to take in any business. The difference is that now in addition to your storefront and the signs you can place in the physical world, you must also pay attention to the way your business appears online.
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