No doubt, marketing is becoming more specialized and complex. However, there are many effective and simple marketing ideas anybody can put into practice.
From the evergreen magic of business cards to the power of kindness, these are some marketing ideas you can start applying today to boost brand recognition and increase sales.
Create a “Persona” to Focus Your Marketing Strategy
No, we don’t mean a “persona” for you, as in a character you should play in front of others. A persona in marketing is an imaginary client you use to bring your marketing ideas into focus. For example, if you own a coffee shop in a middle-class neighborhood, your persona may look like this: Anna is 30 to 45-years-old, works from 9 to 5, enjoys reading, lives in the neighborhood, and is looking for a “third place” (different from work and home) to relax and enjoy some quiet time.
Having a specific definition of your typical client will help make your marketing ideas more effective, personal, and meaningful.
Don’t Count Business Cards Out
Yes, there are many forms of “virtual” business cards, from your social media channels to your website. And yes, people can whip out their phones and get information about your business in a matter of seconds using Google. These are all irrefutable facts. Still, business cards remain an effective marketing tool you should never overlook.
A well-designed business card lets your potential clients know that you care about quality and are ready to seize new opportunities. More importantly: it tells the world where and how to find you.
Remember That Engagement Goes Both Ways
Engagement is the holy grail of marketing. If you create an ad that compels people to stop and read, watch, click, comment, and, above all, buy your products or services, then you can consider yourself a successful marketer. However, engagement is a two-way street, and sometimes you have to take the first step.
Use your social media channels to engage with your customers and even other companies. Don’t be afraid to take the initiative. Show appreciation for positive reviews, address complaints, offer solutions, joke when appropriate—in short, create a community around your brand.
Consider RAK (Random Acts of Kindness)
Kindness goes a long way in marketing, especially in the social media age. Whether it’s offering free resources to your followers on social media or surprising one of your most loyal clients with an unexpected gift, incorporating random acts of kindness into your marketing strategy is always a smart move. With a single action, you can achieve three invaluable goals: enhancing your brand, driving word of mouth, and making someone’s day.
Are you ready to take your marketing to the next level? At Uniko Biz Solutions we have a broad array of marketing services ready to drive growth for your business.
Let’s work together! Reach today out and get started on a marketing strategy customized to the character of your brand.