Digital marketing is an exciting field packed with opportunities to drive the growth of your business. However, digital marketing also has a language all its own that can be obscure for the uninitiated. That’s why we have rounded up 10 essential digital marketing terms you need to know.
Blogging
Blogging is writing a blog or an online journal where you share information relevant to your website. A blog is the cornerstone of your content marketing strategy, and it’s also a great way to optimize your website in order to make it more friendly to search engines (see the entry “SEO” below).
To learn more about content marketing, read the entry “Content Marketing” below, and to discover how to write your first blog check out this previous post.
Call-to-Action (CTA)
This is a statement that aims to capture the attention of readers and prompt them to do something like filling out a contact form, requesting a quote, or making a purchase.
Content Marketing
This marketing approach consists in creating relevant and valuable content that answers specific questions people find interesting. Some examples of content marketing include:
- Blogs
- Articles
- E-books
- Videos
- Podcasts
- Guides
- Webinars
To learn more about content marketing, check out this previous post we dedicated to this interesting topic.
Email Marketing
This is a marketing strategy centered around the use of emails as the main medium to advertise products or services and generate leads.
Interested in email marketing? Then read our post 4 Reasons to Love Email Marketing.
Keyword
In the world of digital marketing, keywords are the words that people type into search engines to find what they’re looking for. Researching and using the right keywords in your content is extremely important because they are the main factor that lets search engines know what your content is about.
Landing Page
A standalone web page where a user “lands” after clicking on an ad. Unlike other types of web pages, the main goal of a landing page is converting visitors into leads.
Multi-channel Marketing
This approach uses different combinations of digital marketing channels (SEO, email marketing, content marketing, and more) to deliver the best results in every case. Uniko Biz is a great example of a company that offers great multi-channel marketing.
Search Engine Optimization (SEO)
This is the process of optimizing your online content so that your website comes up among the first results that search engines show for a given term. Check out this previous post to learn more about SEO.
Contact the Experts in Digital Marketing
Our experts at Uniko Biz Solutions will help you find the right marketing mix to connect with your audience and achieve the goals you have set for your business.
let’s work together! Contact us today (info@unikommp.com, 888-698-6456) for a free consultation or to learn more about our digital marketing services.
