Search Engine Optimization, or SEO, is one of the pillars of your digital marketing strategy. This is a fascinating field that has the potential to take sales and brand awareness to unsuspected levels. However, SEO can be confusing if you’re not familiar with some basic terms. If that’s your case, don’t worry: Today we bring…
2020 has been a year unlike any other from every point of view, including digital marketing. From a greater emphasis on digital to the rise of short-format video, the changes that started this year will come into full effect over the next months. So this is a good moment to take a look at five…
Ingenuity goes a long way in marketing, even when your budget is limited. Keep reading to discover four free resources you can start using right now to improve your marketing strategy. Leverage the Power of Google More than a search engine, Google is an internet powerhouse with a full range of free resources you can…
