In a previous post, we showed you how to write your first blog post. Now that you have mastered the basics, it’s time to get some extra skills that will help you write better blogs.
1. Answer Relevant Questions
Writing for the internet is very different than, say, writing an academic paper, a novel, or a poem.
When you write a blog, your main goal is to create content that readers find interesting. That should be the bedrock of your content strategy because if your content is interesting, everything else falls into place more easily.
To create interesting content, make sure to answer relevant questions with your blogs.
To identify relevant questions, try typing an interrogative word (like “why”, how”, or “are”) plus the topic of your choice into the Google search bar. Google will automatically show you some suggestions, offering you a glimpse into what users want to know about that specific topic.
For example, if you type “Why are ceramic mugs” into Google, you have seven interesting suggestions for blog titles, including “Why are ceramic mugs not microwave safe,” “Why are ceramic mugs good,” and “Why do ceramic mugs crack.” (see image above).
Alternatively, you can use a cool tool called Answer the Public. Just set your country, type a term, and get instantly a month’s worth of blog topics!
2. Make It Easy to Read
As a general rule, when we read content on the internet, we are less patient than when we read printed material.
When we use the internet, we want answers and we want to get them fast and with as little effort as possible.
This is the mindset of your readers, so you have to make it easy for them to find what they’re looking for. Some strategies to do that include:
- Using headings and sub-headings.
- Bulleted lists (like this one) are your friends.
- Using short sentences and short paragraphs.
- Write as you speak (avoid difficult words or complicated constructions).
Never, under any circumstance, publish a blog that is a “wall of text.” This term refers to text without headings, subheadings, or lists to make it more readable.
“Walls of text” make your content unattractive for both readers and search engines, so they’re a big no-no.
3. Add Images to Your Blog
We know it: not everyone is a graphic designer. However, images are a component of your blogs that you should never overlook.
Images are important because they add interest to your blog and make readers stay on your website for longer, a factor that improves your search engine rankings.
Nowadays, there are many websites that give you access to thousands of stock photos for a monthly fee.
Embedding social media posts is another way to add visual interest to your blog. Alternatively, you can get creative and use other resources, like screenshots, when appropriate (just like we did earlier to show you how to use Google to find topics for your bogs).
Interested in using blogs to drive sales and brand awareness? Our experts at Uniko Biz solutions are here to help you take full advantage of content marketing to grow your business.
Let’s work together! Contact us today (888-698-6456, firstname.lastname@example.org) for a free marketing evaluation or to learn more about our multi-channel marketing services.