Just like people, all brands have a story to tell. In this post, we take a deep dive into brand stories — what they are, why they matter, and what an actual (and wildly successful) brand story looks like. What Is a Brand Story (and Why It Matters)? Simply put, a brand story is the…
If you are a small business owner who can’t answer the question “What is a buyer persona?”, set aside a couple of minutes to read today’s blog — it will supercharge your marketing strategy. In this blog post, we take a closer look at marketing personas, from a basic definition to easy instructions on how…
Content marketing is an integral part of the success of any company. However, if you are not an expert, creating or evaluating a content marketing strategy can feel daunting. In this blog post, we outline seven content marketing tips to help you thrive in today’s marketing landscape. 1. Fulfill a need When your content fulfills…
Doing business nowadays means having a website. And while you don’t have to be an expert in Search Engine Optimization (SEO), understanding some basic concepts will help you get a better grasp of how your website works. This quick guide will help you do just that. Search Engine Before getting into the details, we have…
