The world of marketing has expanded at a dizzying pace over the last few years. New terms crop up almost daily, so it’s natural to have questions about the differences and nuances between them. For example: What is the difference between digital marketing and content marketing? Keep reading to discover the answer.
What Is Digital Marketing?
Simply put, the concept of digital marketing includes all marketing efforts carried out through electronic devices.
As you can see, this is a comprehensive category that includes everything from text messages and emails to digital advertising and Search Engine Optimization (SEO) and beyond
In fact, one of the most exciting aspects of digital marketing is that it evolves constantly. There are tried-and-true marketing vehicles that have been around for a while (like email marketing, for example), but new alternatives appear constantly, giving companies more tools to raise awareness of their brand.
What Is Content Marketing?
Content marketing can be defined as a marketing approach whose main goal is creating valuable content that users feel compelled to share and interact with.
The idea at the core of content marketing is that the best way to engage your customers is by providing information that is useful or entertaining. This way you offer them tangible value while creating a strong relationship that translates into awareness of your brand and, ultimately, more sales.
Content marketing can be anything that your clients can consume and share online. This includes blog posts, but also videos, landing pages, infographics, and hubs of content.
The Difference Between Digital Marketing and Content Marketing
The main difference between digital marketing and content marketing is that digital marketing is a wider term that includes content marketing.
A good analogy is thinking of the difference between “Italian food” and “pizza.” While they’re not exactly the same, pizza is a good example of Italian food. In other words, the first term is wider and includes the second, more specific term. The same goes for digital marketing and content marketing.
Another difference worth noting is that digital marketing is more focused on generating conversions, while the main goal of content marketing is fostering engagement.
However, you could make the case that more than a difference, these are complementary attributes: If you want to generate conversions you have to boost engagement.
That’s precisely the relationship between digital marketing and content marketing. An important part of your digital marketing strategy is a solid content marketing plan that engages, persuades, and motivates your audience
Wondering what’s the ideal digital and content marketing strategy? We’re here to help! Our experts at Uniko Biz Solutions will help you make the most of digital marketing to take your business to the next level. Contact us today by email, telephone (888.698.6456), Facebook, or Twitter!