Marketing is a vast field with many intricacies, but if there’s just one marketing concept every business owner should understand, that’s probably KPI. Read on to discover what this acronym stands for and the important role it plays in every marketing campaign regardless of its size or scope. What Are KPIs in Marketing? KPI stands…
One could make the case that logos are the basic component of branding. They capture the essence of a brand and communicate it with ease and immediacy. But what are the qualities of a great logo? There are four characteristics to keep in mind. Recognizable You may not know Milton Glaser by name, but odds…
If you are interested in marketing or online communications, you may be familiar with the acronym SEO. But what does SEO mean and how can it help you build your business? Read on to discover the amazing potential of this marketing tool. First things first: Let’s begin by defining the meaning of SEO. This acronym…
No doubt, marketing is becoming more specialized and complex. However, there are many effective and simple marketing ideas anybody can put into practice. From the evergreen magic of business cards to the power of kindness, these are some marketing ideas you can start applying today to boost brand recognition and increase sales. Create a “Persona”…
A blog can benefit your business in many ways. Digital marketing evolves in leaps and bounds and what is trendy today may appear stale in just a matter of months. However, digital marketing also has products that are so effective and engaging that they never go out of style. Blogs are one of the best…
You may have heard the term “content marketing” thrown around a lot to describe some of the most recent trends in marketing. Unlike other similar terms, this concept is more than a buzzword. This form of marketing has solid foundations and an almost illimited potential for future development. So, What Is Content Marketing? First things…
We tend to think of recessions as negative events, and to a large extent, they are. Still, a recession is a good time to start a business. This may sound counterintuitive, but that’s the very nature of economics. For example, investors know that a fall in prices, called a bear market, is always followed by…
The COVID-19 pandemic is making its impact felt everywhere. Businesses and organizations across all industries are trying to find ways to navigate the so-called New Normal. In this new situation, physical contact is discouraged and online communications are becoming even more relevant than before. One of the best ways to keep your business moving forward…
The deadline to apply for Paycheck Protection Program (PPP) Loans has been extended through August 8, 2020. Therefore, small business owners have more time to take advantage of this relief measure designed to help organizations impacted by the outbreak of COVID-19. What Are PPP Loans? The Paycheck Protection Program was established by the Coronavirus Aid,…
The deadline to apply for PPP Loans is June 30, so you still have time to start the application process and get funds that could represent a lifeline for your small business. While the rollout of the Paycheck Protection Program (or PPP for short) has been far from perfect and even stirred some controversy, it…
