What Is ROI in Marketing?

What Is ROI in Marketing?

Today we talk about ROI, or Return on Investment, an essential metric that will allow you to measure the performance of a digital marketing campaign. Keep reading to learn more! What Is Marketing ROI? a Definition Simply put, ROI in marketing is the return you get from investing in marketing. Marketing ROI, often abbreviated as…

What Is a Landing Page?

What Is a Landing Page?

If you are dipping your toes in the waters of digital marketing, then “landing page” is one of the concepts you must make sure to master. What Is a Landing Page? First, let’s talk about the concept of “page” itself. When it comes to the internet, a page (or web page) is a collection of…