What Is a Landing Page?

What Is a Landing Page?

If you are dipping your toes in the waters of digital marketing, then “landing page” is one of the concepts you must make sure to master. What Is a Landing Page? First, let’s talk about the concept of “page” itself. When it comes to the internet, a page (or web page) is a collection of…

4 Reasons to Love Email Marketing

4 Reasons to Love Email Marketing

With social media platforms dominating the internet, you may be tempted to think of email marketing as a thing from the past. Actually, there’s nothing further from the truth. Facebook, the world’s largest social media platform has 2.7 billion monthly active users. Impressive, right? But do you know how many email users are there in…

4 Characteristics of a great Logo

The 4 Qualities of a Great Logo

One could make the case that logos are the basic component of branding. They capture the essence of a brand and communicate it with ease and immediacy. But what are the qualities of a great logo? There are four characteristics to keep in mind. Recognizable You may not know Milton Glaser by name, but odds…