The world of marketing has expanded at a dizzying pace over the last few years. New terms crop up almost daily, so it’s natural to have questions about the differences and nuances between them. For example: What is the difference between digital marketing and content marketing? Keep reading to discover the answer. What Is Digital…
Marketing has evolved in new and exciting ways over the last few years. Nowadays, you need to master more than one channel of communication if you want to get your message out and reach your audience. Keep reading to learn more about multi-channel marketing, the ideal response to all these challenges. What Is Multi-Channel Marketing?…
Search Engine Optimization, or SEO, is one of the pillars of your digital marketing strategy. This is a fascinating field that has the potential to take sales and brand awareness to unsuspected levels. However, SEO can be confusing if you’re not familiar with some basic terms. If that’s your case, don’t worry: Today we bring…
In a previous post, we showed you how to write your first blog post. Now that you have mastered the basics, it’s time to get some extra skills that will help you write better blogs. 1. Answer Relevant Questions Writing for the internet is very different than, say, writing an academic paper, a novel, or…
2020 has been a year unlike any other from every point of view, including digital marketing. From a greater emphasis on digital to the rise of short-format video, the changes that started this year will come into full effect over the next months. So this is a good moment to take a look at five…
A/B testing is one of the most effective tools that digital marketing professionals use to optimize their content. This strategy takes advantage of the defining feature of digital marketing: its measurability. With, for example, a magazine ad, you never know how many people look at it or how many conversions it drives. With a digital…
Digital marketing is becoming an increasingly complex discipline. Social media platforms are more important than ever, and each one of them is evolving in separate directions. But despite all these changes, one basic truth remains: Keywords are the cornerstone of your digital marketing strategy. What Are Keywords in Digital Marketing? Simply put, keywords are the…
Digital marketing is an exciting field packed with opportunities to drive the growth of your business. However, digital marketing also has a language all its own that can be obscure for the uninitiated. That’s why we have rounded up 10 essential digital marketing terms you need to know. Blogging Blogging is writing a blog or…
Ingenuity goes a long way in marketing, even when your budget is limited. Keep reading to discover four free resources you can start using right now to improve your marketing strategy. Leverage the Power of Google More than a search engine, Google is an internet powerhouse with a full range of free resources you can…
Your website is your storefront and calling card on the internet. If you don’t have a website for your business yet, this is the right time to take the leap. Of course, if you have no experience with web design, the task may seem daunting, but don’t worry: we’ve got you covered with these web…
