Search Engine Optimization, or SEO, is one of the most effective ways to grow the online presence of your business. Here’s everything you need to know about the difference between the two main types of SEO, on-page SEO and off-page SEO, and how to use both types of optimization to boost the traffic to your…
Creating great content is just the beginning of your marketing strategy. Knowing how to distribute it is equally crucial to your success. Social Media Good job! You have created content that makes you proud and reflects the voice of your brand. Now it’s time to promote it. Social media is the easiest and most cost-effective…
Search Engine Marketing (SEM) is a key component of your digital marketing toolkit. Let’s take a closer look that this tool that has the potential to super-charge the growth of your small business. What Is Search Engine Marketing? Let’s begin our journey with a term you may be familiar with. As you probably remember from…
The four P’s are a basic concept in marketing. Product, price, place, and place are essential to the success of any organization. Here’s how you can use the four P’s of marketing to grow your small business. Product This is pretty straightforward. Your marketing efforts will be a lot more productive if you have a…
If you are dipping your toes in the waters of digital marketing, then “landing page” is one of the concepts you must make sure to master. What Is a Landing Page? First, let’s talk about the concept of “page” itself. When it comes to the internet, a page (or web page) is a collection of…
In digital marketing, as in many other fields, getting the basics rights is the first step toward success. That’s why today we’d like to talk about the basic dos and don’ts of digital marketing. Do Be Creative Creativity is so important in digital marketing, that you could argue that it trumps all other factors, including…
If are a business owner, you probably understand that content marketing is an important concept. However, you may also believe that you can’t afford this type of strategy. Nothing further from the truth. Today we’ll show you four content marketing ideas any small business can implement. Share Your Expertise Regardless of your type of business,…
The world of digital marketing evolves constantly, but a truth remains: a website is essential for all types of organizations, including small businesses. Keep reading to discover why. The First Point of Contact With Your Clients Think of your website as your storefront online. In fact, in many cases, your website will be the first…
The world of marketing has expanded at a dizzying pace over the last few years. New terms crop up almost daily, so it’s natural to have questions about the differences and nuances between them. For example: What is the difference between digital marketing and content marketing? Keep reading to discover the answer. What Is Digital…
