With new apps and platforms cropping up seemingly every day, it’s easy to overlook the importance of blogs. From improving your SEO rankings to establishing yourself as an authority in your field, here’s why you shouldn’t sleep on this tried-and-tested digital marketing solution. Improve Your SEO Rankings One of the most obvious reasons why you…
To a small business looking to compete online, the internet often feels like a daunting ocean filled with bigger ships that have more resources and manpower. How to beat them? Long tail keywords are the answer. What Is the Long Tail? You may already be familiar with the concept of “Long tail.” The term was…
Deciding what type of content to create to market your small business can be challenging. But don’t worry: three simple questions take the hassle (and the guessing) out of content creation. For Whom? Begin by asking yourself for whom are you creating content. For example, you are a B2B business your audience will be other…
Grammar and spelling are important. Parents and teachers hammer this idea home since we begin attending school. But does grammar affect the way your website ranks on search engines? How Search Engines Work Before we proceed to answer the question in the title, we have to take a look into how search engines work. As…
If you are planning to write a blog, don’t hit “publish” just yet. Before you do, take a look at this checklist to ensure that your content is optimized to succeed online. A Simple (and Effective) Blogging Checklist 1. Identify your keywords The first step is to identify the words you want to optimize your…
Scratching your head looking for the right type of content for your website and social media? No worries—we’ve got you covered. Here are four types of content your audience will love. How To’s If you want to create interesting content for your website, the best strategy is to leverage your expertise. After all, no one…
Today we take a closer look at one of the most important terms in digital marketing: conversion funnels. What is a conversion funnel? Why is it important? How to optimize your conversion funnel? Keep reading to discover the answers. What Is a Conversion Funnel? A conversion funnel is a way to visualize the phases in…
Running out of topics is a common problem for many bloggers. If that’s your case, don’t worry. There are a couple of simple ways to come up with fresh content for your blog. The following suggestions are written with bloggers in mind, but they actually apply to all types of content. How to Find New…
Today we talk about ROI, or Return on Investment, an essential metric that will allow you to measure the performance of a digital marketing campaign. Keep reading to learn more! What Is Marketing ROI? a Definition Simply put, ROI in marketing is the return you get from investing in marketing. Marketing ROI, often abbreviated as…
