With social media platforms dominating the internet, you may be tempted to think of email marketing as a thing from the past. Actually, there’s nothing further from the truth. Facebook, the world’s largest social media platform has 2.7 billion monthly active users. Impressive, right? But do you know how many email users are there in…
While social media may seem simple, the truth is that every detail matters. Last week we showed you the best times to post on social media. Today, we’d like to talk about another crucial aspect: writing effective social media copy. 1. Use Relevant Keywords In a previous post, we talked about how Search Engine Optimization…
You may think of social media as a spontaneous medium where people share their thoughts as they happen. This may be true for average users, but if you have a business or if you want to amplify your message, then there’s one important question you should ask: What is the best time to post on social…
As we have mentioned previously, a blog is a great way to get started on content marketing. Additionally, if you have a business, a blog can also improve your website’s position on search engine listings, attracting clients, and driving sales. All this sounds great, of course. But what to do if you have never written…
Marketing is a vast field with many intricacies, but if there’s just one marketing concept every business owner should understand, that’s probably KPI. Read on to discover what this acronym stands for and the important role it plays in every marketing campaign regardless of its size or scope. What Are KPIs in Marketing? KPI stands…
One could make the case that logos are the basic component of branding. They capture the essence of a brand and communicate it with ease and immediacy. But what are the qualities of a great logo? There are four characteristics to keep in mind. Recognizable You may not know Milton Glaser by name, but odds…
If you are interested in marketing or online communications, you may be familiar with the acronym SEO. But what does SEO mean and how can it help you build your business? Read on to discover the amazing potential of this marketing tool. First things first: Let’s begin by defining the meaning of SEO. This acronym…
No doubt, marketing is becoming more specialized and complex. However, there are many effective and simple marketing ideas anybody can put into practice. From the evergreen magic of business cards to the power of kindness, these are some marketing ideas you can start applying today to boost brand recognition and increase sales. Create a “Persona”…
A blog can benefit your business in many ways. Digital marketing evolves in leaps and bounds and what is trendy today may appear stale in just a matter of months. However, digital marketing also has products that are so effective and engaging that they never go out of style. Blogs are one of the best…
