Digital marketing is an ever-evolving field where new opportunities arise almost every day. Staying up to date with all these innovations can be challenging, but don’t worry: here are five books that will help you understand the future of digital marketing. The Imagination Machine, by Martin Reeves and Jack Fuller While imagination is always important,…
With the year drawing to a close, Google has released its “Year in Search” report. The document shows some significant trends that paint a picture of 2021 — and give us a glimpse into 2022. These five insights provide a roadmap for your marketing efforts, and may even be the spark that ignites a profitable…
As you may have noticed, mass communication has evolved in leaps and bounds over the last few years. Thanks to the internet and social media, users have more entertainment options than ever. This, in turn, makes it more challenging for advertisers to reach them. In a world where audiences are fragmented across platforms, multi-channel marketing…
If you are new to creating content for your website or social media, coming up with new ideas may feel boring or difficult. If that’s the case, keep reading to find three entertaining strategies to keep your content strategy fresh and engaging. Pay Attention to Your Own Reactions Online When you create digital content, it’s…
If you are starting a blog for your website, here are two rookie mistakes you should avoid to take full advantage of this powerful digital marketing tool. Don’t Write Walls of Text If you have decided to start a blog, chances are good that you enjoy writing and reading. However, it’s no secret that a…
With new apps and platforms cropping up seemingly every day, it’s easy to overlook the importance of blogs. From improving your SEO rankings to establishing yourself as an authority in your field, here’s why you shouldn’t sleep on this tried-and-tested digital marketing solution. Improve Your SEO Rankings One of the most obvious reasons why you…
To a small business looking to compete online, the internet often feels like a daunting ocean filled with bigger ships that have more resources and manpower. How to beat them? Long tail keywords are the answer. What Is the Long Tail? You may already be familiar with the concept of “Long tail.” The term was…
Deciding what type of content to create to market your small business can be challenging. But don’t worry: three simple questions take the hassle (and the guessing) out of content creation. For Whom? Begin by asking yourself for whom are you creating content. For example, you are a B2B business your audience will be other…
Grammar and spelling are important. Parents and teachers hammer this idea home since we begin attending school. But does grammar affect the way your website ranks on search engines? How Search Engines Work Before we proceed to answer the question in the title, we have to take a look into how search engines work. As…
If you are planning to write a blog, don’t hit “publish” just yet. Before you do, take a look at this checklist to ensure that your content is optimized to succeed online. A Simple (and Effective) Blogging Checklist 1. Identify your keywords The first step is to identify the words you want to optimize your…
