Image of person writing on laptop and notebook illustrates blog: Writing a Blog? Use This Checklist

Writing a Blog? Use This Checklist

If you are planning to write a blog, don’t hit “publish” just yet. Before you do, take a look at this checklist to ensure that your content is optimized to succeed online. A Simple (and Effective) Blogging Checklist 1. Identify your keywords The first step is to identify the words you want to optimize your…

What Is ROI in Marketing?

What Is ROI in Marketing?

Today we talk about ROI, or Return on Investment, an essential metric that will allow you to measure the performance of a digital marketing campaign. Keep reading to learn more! What Is Marketing ROI? a Definition Simply put, ROI in marketing is the return you get from investing in marketing. Marketing ROI, often abbreviated as…