4 Reasons to Love Email Marketing

4 Reasons to Love Email Marketing

With social media platforms dominating the internet, you may be tempted to think of email marketing as a thing from the past. Actually, there’s nothing further from the truth. Facebook, the world’s largest social media platform has 2.7 billion monthly active users. Impressive, right? But do you know how many email users are there in…

What Are KPIs in Marketing?

What Are KPIs in Marketing?

Marketing is a vast field with many intricacies, but if there’s just one marketing concept every business owner should understand, that’s probably KPI. Read on to discover what this acronym stands for and the important role it plays in every marketing campaign regardless of its size or scope.  What Are KPIs in Marketing? KPI stands…